Writing SEO-Friendly Blog Posts; 8 Suggestions

Google’s so-called “Farmer” algorithm update emphasizes original, unique content for favorable organic search results. Frequently-updated, keyword-optimized, topically-relevant blog posts can provide your ecommerce site with original content, and improve its search engine rankings. I have seen it happen with my own blogging efforts time and again. In fact, I believe blogging is its own form of search engine optimization. And while there is no way to guarantee better SEO results, here are some guidelines that will help.

Update Content Frequently

A question I am routinely asked about blogging is, "How often should I post?" The answer is, "As often as you can." If you are planning to use a blog for marketing and search engine optimization purposes, the more frequently you can update content, the better. Google thrives on fresh content. I recommend a minimum of three to five times per week. And blog posts don't have to be long — 350 words is a good average length.

Think Keywords

Frequency alone will not dramatically help improve search engine rankings. The use of keywords is vital as well. I am not talking about old tricks such as keyword stuffing - search engines are too sophisticated for that. Nor am I suggesting that keywords are all that matter. That is not the case.
The job of search engines is to provide the most relevant returns for a given search. One way they accomplish this task is by attempting to understand the value proposition of a site as a whole — how one page within a site relates to the other. The better they can do that, the better a site will rank. Keywords, used judiciously, are one way to assist the search engines in that process.

8 Suggestions for Relevant Keywords

Here are some suggestions for properly using keywords in a blog post:

Get Links

Getting back-links is a long-term search engine optimization staple. That's one of Google's most important criteria in determining how it prioritizes search results. We've addressed legitimate link-building ideas here, most recently at "SEO: 5 Ecommerce Link-Building Ideas."
Bloggers tend to be natural linkers. Adding hyperlinks to blog posts goes back to blogging's earliest days when posts were little more than lists of links.
Remember to syndicate blog post content to social networks like Facebook, Twitter, and LinkedIn. It's not just a matter of "write it and they will come." You have to get your content out to the places where people gather. These days, that means social networks.
Also, when you write something particularly newsworthy, put out a press release. In the past I have used services like PRWeb.com to get the word out about a post.


The key to successful blogging is to write genuine, helpful, humanized posts, combined with the building of relationships with other bloggers, and with friends, fans and followers on social networks like Facebook, Twitter and LinkedIn. In the long run, that approach will pay more dividends where SEO is concerned than anything else I know.