Frequently asked Questions

What is an Integrated Internet Marketing System?

Website vs Internet Marketing System: Many websites are simply digital brochures.  A re-creation of the company’s printed version.  The assumption was “Build it and They Will Come.” No efforts were made to drive traffic and capture leads.

Internet Marketing System:  The sole objective here is to create a “Lead Generation Engine”.   The  six elements of this System are: (1) Build a website with a Conversion Architecture
(2) Drive Targeted Traffic
(3) Email Marketing to Retain and Grow 
(4) Use Web Analytic data to measure results and Modify system for maximum ROI. 

(5) Social Media Marketing
(6) Business and INternet Marketing Plan

What is going to be my return on investment? (ROI)

This depends on what type of Internet Solution you decide to invest in. Even a smaller-scale customized Internet Solution will help you realize cost savings and can increase sales. Think about what the added revenue generated by a steady stream of new customers to your website alone could mean to your bottom line.

It is not uncommon for business owners to begin with a basic solution and then upgrade over time, adding additional features and expanding on marketing efforts. One2One wants to develop a long-term business relationship with you, and because their office is in your local community, they’ll be there to support you as your needs change and as your business grows.

What exactly is search engine optimization?

Definition: Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

How can I ensure that my website is listed first on Search Engines?

Guaranteeing first place results on the search engines is a promise that nobody can truthfully follow through on. There are a variety of different methods (both paid and unpaid) that can help improve your website's rankings for different key phrases. Search engine optimization techniques help your rank higher in the 'organic' sections of search engine page. Pay-per-click and paid inclusion programs provide immediate presence on-line for selected keywords and phrases

How Long Does it Take to Rank Well on Search Engines?

Ranking time depends on how well yoursite is established, how competitive your market is, and how hard you are willing to work. For well established sites or sites in niche fields initial results can be seen in less than a month.

Brand new sites or sites in exceptionally competitive markets may take up to 3 to 6 months to see a significant increase in traffic because it takes time to build quality links in a natural manner.

What is Paid Search Advertising(PPC)?

Paid search, often known as Pay Per Click (PPC), is a form of advertising offered by the various Internet search engines. Advertisements are attached to particular keywords (or key phrases), and shown only when someone searches on that keyword. The major paid search providers are Google, Yahoo and bing Search.
Pay Per Click is purchased on a cost per click basis. The advertiser only pays when someone actually clicks on the advertisement. Most paid search advertising is handled on a Pay Per Click basis.

How does PPC differ from Organic/Natural SEO?

The primary differences are:
•    Paid search can be launched quickly. Natural SEO generally takes months to show a return.
•    Paid search focuses on a large number of keywords. Natural SEO needs to be focused on a few high-return keywords.
•    Paid search is highly measurable. Tracking results on natural SEO is more difficult (although not impossible).

Isn’t PPC expensive?

Poorly managed, paid search can be very expensive. Properly managed, it can be a goldmine. Most critical is that the results are carefully tracked, and that the data received from tracking is used to optimize the advertising. Typically you need at least 30 to 45 days of data to begin PPC optimization.

What is search engine spam, or SEO spam?

Defining Search Spam

In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case.

What are meta tags?

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

What are meta keywords? What is the meta keywords tag?

Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the following form:

<meta name="keywords" content="keywords,keyword,keyword phrase,etc.">

When you write a meta keywords list, start by scanning the copy on your page. Make a list of the most important terms you see on the page. Then read through the list. Pick the 10 or 15 terms that most accurately describe the content of the page. If you can't narrow your keyword list down to 10-15 keywords, then the content on your page may be rambling to far. Because of the hyper-competitiveness of the current search engine placement landscape, pages need to be very focused on one or two specific keyword phrases in order to have a chance to get a top ten placement.

What are meta descriptions? What is the meta description tag?

Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the >meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the liklihood that a person will actually click on the search engine results page and visit your site.

The meta description tag is intented to be a brief and concise summary of your page's content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form:

<meta name="description" content="Brief description of the contents of your page.">

When you write a meta description tag, you should limit it to 170 characters or 200 characters at most. You should pick a style and be consistent throughout your pages, writing a unique description for each page of your site.

Do search engines distinguish between keyword phrases and individual keywords in the meta keywords tag? Should I duplicate keywords in similar phrases, e.g. entering "historical research, historical writing" as opposed to just "historical, research, writing?"

There are two questions here, one asked and one unasked. First, we'll adress the question about whether to use individual keywords or keyword phrases in your meta tags. Then we'll address the unasked question, "Do I have a chance to win for either 'historical research' or 'historical writing' with a page about both historical research and historical writing?"

Keyword Optimization: Individual Words or Phrases?

Consider two pages which simply feature large images, for example, pictures of two charts. The first page has the following meta keywords tag:

(1) <meta name="keywords" content="keyword analysis, keyword optimization">

The second page has the following meta keywords tag:

(2) <meta name="keywords" content="keyword, analysis, optimization">

If you search using the keyword phrase "keyword analysis" with and without the quotation marks, the first page will rank higher than the second page every time, all else being equal. The same goes for the keyword phrase "keyword optimization" and for the individual keyword, "keyword." On the other hand, the second page will win for the keyword searches "analysis" and "optimization."

Now consider a third page with a picture of another chart. The third page has the following meta keywords tag:

(3) <meta name="keywords" content="keyword analysis, keyword optimization, analysis, optimization, keyword">

With the addition of this third page, the results for our competition are shifted. Now the third page, which includes the words and phrases, wins for every single search, including keyword analysis, keyword optimization, keyword, analysis, and optimization.

The answer to the original question above is yes, kind of. You should duplicate words in similar phrases, but you should also enter in the individual keywords. The final optimized keywords list for the original question would be:

<meta name="keywords" content="historical research, historical writing, research, writing, historical">

What exactly is a spider?

A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases.

Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That's because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results.

AltaVista, AllTheWeb, Teoma, and Google all factor in the number and quality of links to your site when giving your site its ranking.

Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine and request a visit by their spider. In essence, that is search engine submission. Because so many millions of web masters have submitted their sites over and over, the search engines have responded by putting more emphasis on sites that their spiders find naturally and less and less emphasis on sites submitted directly. So, being found is better than submitting directly.